In this article, we give B2B companies 3 recommendations for investing in influencer marketing.

The rise of artificial intelligence is unstoppable. Not only are businesses appealing to AI more frequently than before to boost their digital formation, they also have the data, resources and access to the technology and partners they need to make this possible. Although many are raring to get started they nevertheless get stranded even before things are actually up and running. Fuelled by impatience, they lose track of their original course, or run into obstacles which cause their proof of concepts to constantly be shuffled to the bottom of the proverbial stack: the road to implementation suddenly appears much longer than originally assumed.

According to Andrew McAfee, principal research scientist at the Massachusetts Institute of Technology (MIT) Artificial Intelligence is quickly disrupting companies’ economic models, strategy, culture, and even the very nature of how they are structured and run. But to fully benefit from that, it is important that you are the first. And if you are too small to make the investments to be the first, you need to team up.

Based on multiple conversations with corporates of all industries, The Growcery has compiled our favorite collaboration topics.