By Dan Gang, CEO @Affective Markets

People almost always buy based on emotion and then justify their purchases with logic, after the fact. Emotion is what really drives our purchasing behaviors, and also, our decision making in general.Sure, we compare prices and spend some time reading about the products we consider buying, but when the time comes to make a decision, we rely on our feelings over our thinking, according to recent studies.

The Growcery organized another impactful workshop. This time the subject of our Flash-Hack was sustainability. And as for the setting: the place to be was The Big Score, an international venture capital & corporate innovation sourcing B2B event, at MeetDistrict Ghent.